A TikTok user and dumpster diver has shown the amount of edible food allegedly thrown out by a Whole Foods store in just one day.
The video showed almost 100 loaves of bread taken from the store’s bin at the end of the day and has amassed over 100,000 views from shocked users.
It comes just under a week after fashion brand Coach vowed to stop destroying returned goods, following another viral video that exposed the practice to millions. Similarly, the slashed bags had been found during “dumpster diving.”
TikTok user @dumpsterdivingfreegan responded to a video from an alleged Whole Foods employee who claimed that she was told to throw out many baked goods, and showed the huge amount she would regularly throw away.
@dumpsterdivingfreegan, who describes herself as “exposing the waste in America,” took it upon herself to investigate the claims and said she visited the dumpster of a Whole Foods store after it closed.
“This is everything I found in one night, at one location,” she said, showing “nearly 100” loaves or packages of bread to the camera.
“We also found cases of olive oil, brand new baby food, toilet paper and so much more,” she added.
The video can also be seen in full here.
As pointed out by viewers, many stores will throw out expired food instead of donating it due to vague rules and regulations which mean the responsibility would fall on them should someone become ill.
The catch here however is that none of the food was even expired. “Everything that I found was at least two days before its ‘best buy’ date,” said the TikToker.
She explained that she went on to donate around 90% of the found food to a local food bank.
“Honestly, this is not okay,” she summarized.
For most, the shock value of Whole Foods throwing away mass amounts of food stemmed from the fact that Whole Foods appears to value preventing food waste highly, according to its own site.
According to Whole Food’s “Green Mission”: “Whole Foods Market has a food waste strategy to prevent and divert food from entering landfill, mirroring the EPA’s Food Recovery Hierarchy. Whole Foods Market Team Members are trained on food waste efficiency, from smart ordering to food donation.”
An alleged Whole Foods employee described the video as an “exception” in the comments, claiming that most stores do donate “this stuff.”
Newsweek has contacted Whole Foods for comment.
This video is the latest in a long line of recent TikToks exposing companies for questionable practices when it comes to how they handle unsellable items. This week, Coach vowed to “cease destroying in-store returns of damaged and unsalable goods,” after a video of slashed bags caused outrage online.
Just like with Whole Foods, people pointed out that Coach regularly preaches sustainability and even has a web page dedicated to repairing bags instead of throwing them.
“We always strive to do better and we are committed to leading with purpose and embracing our responsibility as a global fashion brand to effect real and lasting change for our industry,” the brand wrote in an Instagram statement.
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